Entry #03 – Restocked Madge, A New Bundle & New Horizons
Entry Date:
August 31, 2025
Entry by:
Jimmy, Wildfire Storyteller
Expedition:
Madge Wildfire
Remarks:
What's been happening? Lots! A restocked flagship, a brand-new bundle, and a fresh adventure calling from far away.
Some weeks at Wildfire feel like a quiet simmer. Others roar to life with the sound of corks, orders, and far-too-many tabs open on the laptop. This one’s been the latter. Between late-night packing runs and sketching out wild ideas for what comes next, we’ve got three big updates to share.
👏 First things first: Madge Wildfire is back.
Our flagship gin, the one that started this whole story, has returned to the shelves. For weeks, the bigger bottles were gone, and we heard from plenty of you asking when they’d be back. The wait’s over! Madge Wildfire is now in stock in all sizes, from the handy 20cl to the full 70cl. It feels good to see it lined up again, ready to pour, ready to remind us why this journey began.
Top up your Gin collection with our Flagship Gin today!
🧭 Second: meet the Explorer’s Bundle.
This is something new: two gins, one box, and one invitation to explore. Inside you’ll find a 20cl of Madge Wildfire alongside a 20cl of Merchant’s Flame: vibrant gorse flower rebellion paired with citrus fire. They’re opposites, yet together they show what Wildfire is all about = curiosity, contrast, and discovery. We’ve already started calling it a “mini tasting flight,” but truthfully, it’s just a fun excuse to not have to pick favourites.
Get yours today while stocks last!

🌎 And then, the horizon.
Because while we’re celebrating restocks and bundles, we’re also looking ahead. The next Wildfire release is already in the works, and this time, the compass points to Ecuador. We’re playing with ideas drawn from its mountains, markets, and jungles - bold plants, wild herbs, maybe even botanicals that surprise even us. But here’s the thing: we don’t want to do this alone.
If you’ve travelled through Ecuador, if there’s a flavour, a story, or a scent you can’t forget, tell us. Your ideas might just shape the next bottle we bring into the world. Drop us a message at info@wildfiregin.com and help co-write this next chapter.
✨ The journey continues
So that’s where we’re at: a restocked flagship, a brand-new bundle, and a fresh adventure calling from far away. As always, thank you for walking this winding path with us. This isn’t just gin, it’s a journey. And the best journeys are never solo.
– Jimmy, The Wildfire Storyteller
End of log entry.
Read more from the Logbook.
Entry #02 – Real Bottles, Real Feedback, Real People
Expedition:
Entry Date:
June 22, 2025
Behind-the-scenes at Wildfire Gin: Merch debates, feedback from the team on Merchant’s Flame, thoughts on SEO, and a new Explorer’s Bundle. Plus, we ask where you think we should show up next — and what causes you want us to support.
Read moreEntry #01 – We Weren’t Supposed to Do It Like This
Expedition:
Entry Date:
June 15, 2025
The story behind Wildfire Gin — a scrappy, adventurous spirits brand breaking the rules, embracing the chaos, and building something real from the ground up.
Read moreIgniting the Flame: Behind the Merchant’s Flame Release
Expedition:
Merchant's Flame
Entry Date:
April 10, 2025
The Merchant's Bloody Flame: A fiery, citrusy take on the Bloody Mary
Expedition:
Merchant's Flame
Entry Date:
April 8, 2025
The Wild World of Botanicals – Beyond Juniper
Expedition:
Merchant's Flame
Entry Date:
February 16, 2025

Charting our course
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