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Overview:

Blood Orange & Long Pepper Gin

Merchant’s Flame began with a simple idea. What happens when flavour travels?

For centuries, ingredients moved slowly across the world, carried by ship and trade routes linking distant places long before modern supply chains existed. Citrus arrived in colder climates as something rare and exciting. Spices followed, unfamiliar but captivating.

This release brings together two ingredients that would once have felt extraordinary alongside each other.

Blood orange leads the profile with vivid citrus character, bright and slightly bittersweet without becoming sweet or heavy. Long pepper adds something deeper than heat alone, delivering earthy warmth with floral and smoky complexity that unfolds gradually on the palate.

Juniper anchors everything firmly in gin, while supporting botanicals provide balance and length.

The result is bold without excess. Expressive without noise. A gin designed to reveal more the longer you spend with it.

What's in the Gin?

Botanicals:

The manifest:

Capacity:

bottles

Bottle sizes:

20cl, 70cl

ABV:

43%

Distilled in:

Scotland

Merchant's Flame

Wildfire Merchant’s Flame is a bold blood orange and long pepper gin inspired by historic trade routes. Bright citrus, warming spice, and stories worth sharing.

The story behind the gin:

Scotland’s Historic Trade Routes

Long before flavour became predictable, it arrived as a surprise.

Ships reached Scottish ports carrying cargo from places most people would never see. Spices wrapped in cloth. Citrus preserved carefully for long journeys. Ingredients that smelled entirely different from anything local markets offered.

Long pepper was once among the most prized spices in Europe, valued for its complexity and rarity. Unlike black pepper, its warmth builds slowly, carrying earthy depth alongside gentle sweetness. Traders crossed dangerous seas to bring it home.

Citrus told another story. Bright and vibrant against northern climates, it represented distance and possibility. Proof that the world extended far beyond familiar shores.

We kept returning to the imagined moment when those ingredients first met. A dockside tavern. A merchant’s table. Someone experimenting simply because curiosity outweighed certainty.

Not a grand historical event. Just people discovering new combinations and sharing them together.

Merchant’s Flame captures that feeling. The spark when something unfamiliar becomes something worth passing on.

How to drink:

Merchant’s Flame was made to be shared.

Serve as a classic G&T with plenty of ice and a slice of orange to lift the citrus and let the spice open gradually. It also drinks beautifully neat, especially later in the evening when things slow down and conversation settles in.

For cocktails, keep it simple and spirit forward. A Negroni works particularly well, where the blood orange and long pepper bring warmth and depth without overpowering the balance.

Cocktails coming soon...

Interested in what the experts think?

Tasting notes:

Nose

Bright blood orange leads immediately, fresh and aromatic with sweet citrus oils lifting from the glass. Beneath it sits warming spice from long pepper and cardamom, with a gentle juniper backbone keeping everything grounded.

Palate

Juicy blood orange opens the sip with vibrant citrus sweetness before the long pepper begins to unfold, bringing layered warmth and subtle smoky depth. Juniper and coriander provide structure, while angelica and orris root add a dry, balanced centre that keeps the gin composed rather than sweet.

Finish

Long and warming, the citrus slowly softens as lingering spice carries through. A gentle peppery glow remains, clean and inviting, encouraging another sip.

From the distiller:

Merchant’s Flame was about balance rather than intensity. Blood orange gives energy, long pepper brings patience, and juniper keeps everything grounded. We wanted a gin that felt welcoming at first sip but revealed more the longer you spent with it, much like the stories that inspired it.

Expedition

Notes

Every Wildfire Gin release tells a story of place, flavour, and adventure. Here, we explore the landscapes that inspired this edition, the unique botanicals gathered from the region, and the journey of crafting a gin that captures the spirit of exploration.

Merchant's Flame Expedition was inspired by:

Scotland’s Historic Trade Routes

Long before flavour became predictable, it arrived as a surprise.

Ships reached Scottish ports carrying cargo from places most people would never see. Spices wrapped in cloth. Citrus preserved carefully for long journeys. Ingredients that smelled entirely different from anything local markets offered.

Long pepper was once among the most prized spices in Europe, valued for its complexity and rarity. Unlike black pepper, its warmth builds slowly, carrying earthy depth alongside gentle sweetness. Traders crossed dangerous seas to bring it home.

Citrus told another story. Bright and vibrant against northern climates, it represented distance and possibility. Proof that the world extended far beyond familiar shores.

We kept returning to the imagined moment when those ingredients first met. A dockside tavern. A merchant’s table. Someone experimenting simply because curiosity outweighed certainty.

Not a grand historical event. Just people discovering new combinations and sharing them together.

Merchant’s Flame captures that feeling. The spark when something unfamiliar becomes something worth passing on.

Stories from this Expedition

Igniting the Flame: Behind the Merchant’s Flame Release

Entry Date:
April 10, 2025
Expedition:
Merchant's Flame

Read more

Cocktail Alchemy: The Merchant’s Sting

Entry Date:
April 9, 2025
Expedition:
Merchant's Flame

Read more

The Wild World of Botanicals – Beyond Juniper

Entry Date:
February 16, 2025
Expedition:
Merchant's Flame

Read more

The Fiery History of Long Pepper: The Spice That Traveled the World

Entry Date:
February 7, 2025
Expedition:
Merchant's Flame

Read more

Would you like to create your own Gin?Collaborate with Wildfire today.

Whether you’re a luxury hotel, a bold outdoor brand, or a creative business seeking something genuinely distinctive, we craft bespoke gin collaborations designed around your vision. Our gins are more than spirits, they are experiences in a bottle, capturing the character and story of your brand in every sip.

We work closely with our partners at every step. From selecting botanicals to shaping the flavour profile and final presentation, each detail reflects what makes your brand unique. Produced in small, limited-edition batches, these gins are exclusive, memorable, and impossible to replicate elsewhere.

Let’s create a gin that tells your story, invites discovery, and leaves an impression that lasts long after the glass is empty.

This release supports a charity:

Join us for the release of Merchant's Flame

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