The Merchant's Bloody Flame: A fiery, citrusy take on the Bloody Mary
Entry Date:
April 8, 2025
Entry by:
Expedition:
Merchant's Flame
Remarks:
Forget everything you know about the Bloody Mary. This version takes the classic, drops it in a spice market, walks it through a citrus grove, then pours it beside a smoky brunch fire.
A fiery, citrus-forward reinvention of the classic Bloody Mary, infused with the bold character of our Merchant's Flame gin. This cocktail captures the spirit of global spice routes, coastal citrus groves, and smoky markets. It's approachable enough for brunch but layered enough to shine at golden hour.
Recipe:
- 50 ml Wildfire's Merchant's Flame gin
- 100 ml premium tomato juice
- 15 ml freshly squeezed lemon juice
- 10 ml fresh blood orange juice (or substitute: 2 parts orange juice, 1 part raspberry juice)
- 2 dashes Worcestershire sauce
- 2 dashes hot sauce (adjust to taste - we recommend a smoky chili variety)
- Pinch of smoked paprika
- Pinch of freshly ground long pepper (or black pepper if unavailable)
- Pinch of flaky sea salt
- Celery stalk, half-slice dried blood orange, and cherry tomato for garnish
Instructions:
- Rim a tall highball or stemless wine glass with smoked sea salt (optional). Fill with ice and set aside. In a shaker (no ice), combine all ingredients and roll between shaker tins (i.e., pour back and forth) to gently integrate without diluting. Strain over the ice-filled glass.
Tasting Notes:
- Zest & Brightness: From the blood orange and lemon - citrusy and fresh.
- Savory Depth: Tomato and Worcestershire lend umami.
- Warm Spice: Long pepper adds a unique, almost floral heat without overwhelming.
- Smoky Whisper: Smoked paprika and the gin's botanicals wrap it all together.
Pro Tip:
- Pro Tip: Pair this with grilled prawns, shakshuka, or a smoked mushroom toastie for an elevated brunch or early evening snack.
This isn’t just brunch. It’s a bold, blood-orange-bright exploration. 🌶️🍅🔥

End of log entry.
Read more from the Logbook.
We built Wildcast because our own trips kept getting wrecked
Expedition:
Entry Date:
July 8, 2026
A free weather tool built around what you're actually doing, hiking, camping, swimming and more, not a generic forecast. It's the MVP. Tell us what's missing.
Read more"I'm Never Coming Back Here": A Portrait of Resilience
Expedition:
Wildfire Ascent
Entry Date:
July 2, 2026
Some bottles of gin have a more interesting journey to your glass than others. On the 20th of May 2026, Sarah Armstrong summited Everest with a bottle of Wildfire Ascent - then had to get herself back down. This is that story.
Read morePress Release: Wildfire first gin to summit Everest
Expedition:
Entry Date:
June 22, 2026
The ÂŁ0 marketing masterstroke: how a tiny borders gin company accidentally beat the spirit giants to the top of Everest.
Read moreEntry #05 - Wildfire Ascent
Expedition:
Wildfire Ascent
Entry Date:
February 26, 2026
The story behind our latest release, Wildfire Ascent. The inspiration, the flavours, and the journeys still in progress...
Read moreEntry #04 - A year of sparks 🔥
Expedition:
Entry Date:
December 22, 2025
A year ago, Wildfire was an idea. A spark. A scribble in a notebook and a lot of “what if?” conversations. This year, it became something real because people like you chose to try it, share it, and come back to it.
Read moreEntry #03 – Restocked Madge, A New Bundle & New Horizons
Expedition:
Madge Wildfire
Entry Date:
August 31, 2025
Some weeks at Wildfire feel like a quiet simmer. Others roar to life with the sound of corks, orders, and far-too-many tabs open on the laptop. This one’s been the latter. Between late-night packing runs and sketching out wild ideas for what comes next, we’ve got three big updates to share.
Read more
Charting our course
No two batches are the same. Each gin is a fleeting adventure, capturing unique botanicals and stories in every sip.

Outfitting the expedition
Whether it’s a fireside G&T, a standout gift, or a shared moment, Wildfire turns every occasion into something unforgettable.

Embark on the journey
Signup to our newsletter for exclusive invites, early releases and unique stories. Explore with us. Embrace the Wildfire Spirit.

